One of my favorite bloggers and authors and “philosophers of our time” is Seth Godin. I’ve been following his material since Squidoo launched in 2006 or so.
In a recent blog post, he talks about what he calls the Confusing Logistics And Strategy Problem, which is a standard problem that people who think about the world differently face when talking about their ideas.
In short, what Seth says is the “problem” is that planning (social media) marketing strategy is a different job than implementing the (social media) strategy, and the gap between dreaming it up and actually getting it to work can sometimes be a rather large gap, with many details that need fine-tuning and troubleshooting.
And when the momentum of the planning slows down in that gap, the majority of people tend to gripe and complain, and sag their shoulders at how the strategy itself must be flawed and need adjustment.
Just about every great new project couples a brilliant strategy with impossible logistics that somehow get handled. – Seth Godin
Implementation Of Strategy Takes Patience
We’ve all got parts of our jobs that seem to be lead by a flash of inspiration, where we’re scrambling to keep up to the excellent flow of thoughts and ideas coursing through our heads, and parts where now that the inspiration has shown the way, some slogging has to be done to get to the next goalpost.
Implementation of a new and challenging Marketing strategy will no doubt be fraught with obstacles and challenges, but it will also be dotted with flashes of inspiration that get us past the immediate hurdles and down the road just a bit further again.
The question is… are you brave enough to weather the challenges and the insecurity of walking down the road that isn’t defined by the bootsteps of a million before you?
Do you BELIEVE enough to know that this challenging path is the right one for you and your company?
If so, I want to talk to you, because I’ve got the guts to push us through, and I want to work with people who have the tenacity to know we’ll get there in the end.
The Internet is making things very interesting for people who like to try to control other people.
In specific, people and companies that want to control the opinions or written commentaries about them, or want to hide their membership list from others, or pretend they’ve got something so unique that everyone else in the world is waiting to steal it…
Today I did something I really never would have expected me to ever do.
I went for coffee with a prospect.
Now, you may think “don’t you have a business?” and yes, the answer is yes, I do. So then of course, the next natural question is, “how did you get clients if you didn’t go for coffee/meet them in person?”
Well, I didn’t have “clients” persay, I had “customers”. I sold some eBooks and some other affiliate things online, and had one paying hand-me-down client, but largely I built up social networks and influenced a decent downline in hobby topics, but I felt uncomfortable hawking other people’s affiliate stuff. I have only recently switched to actually talking to other business owners about how I could help them handle their Social Media.
So, going for coffee was a bit of an anxiety creator in my world (will they judge my clothes? what about my wrinkles? or my frizzy hair? what about the people at the table next to us, will they be offended at our conversation about *gasp* MAKING MONEY at their local coffee shop?), but I was able to re-frame the thoughts easily enough because I’ve been practicing this “everything and everyone is awesome and I’m passionate about living during these times” vibe for a while now, and the meeting went really well!
I Look Forward To Landing My Next Client Gig!
Of course, I didn’t end up with a client… but I’ve been told that it takes 5-7 “touches” on a prospect to make a sale when it’s “right” (ie: not trying to force something on someone, just letting them ease into getting used to the idea) so I feel confident about this one long term. I’m seeing them again next Saturday, and on Sunday the 27th as well, both for business functions related to their network marketing business.
I tell you, it was freeing to know how to be in the right vibe to feel comfortable telling them I wouldn’t be attending thinking about getting involved in their network marketing business, but I’m interested in learning more just the same, and I’d happily offer myself as an extra body to help lend social proof to the gathering. I’m also going to offer to ask “seeded” questions if that would be helpful. I’m actually looking forward to hearing their schpiel!!
More Prospecting Coming Up
Next up, on Wednesday I have a Meetup that I’m going to which is specifically for my industry focus. Meaning, I offer what the group is all about, and a lot of the people who are joining the group seem to be people who are looking to talk to people like me. I’ve already made some contacts using Twitter and LinkedIn and have been chatting back and forth with at least 2 people I know of who will also be at this Meetup, but who I haven’t met in person yet.
Every person I talk to helps me clarify my message, and today’s was no different. I actually had a bit of an epiphany on the way to the coffee shop about the kinds of clients I want to attract and how to succinctly communicate that to anyone who asks:
I want to work with people who have the leadership drive within them. They are willing to step forward and lead a “tribe”, and are willing to let the tribe gather itself by leading with purpose and passion and direction, and letting the followers follow, and giving great lavish attention to the followers who can best be described as “raving fans”, while largely turning attention away from those who kick up a fuss and complain. (this is not to say you shouldn’t resolve problems)
I’m WILLING to work with people who just want to get on board and figure stuff out as they go, but I’m LOOKING for people who know they WANT to earn residual income and WANT to build their business network and client base, and WANT to interact with their clients and customers on a more personal level.
And those people, I will work with for a long time, because those people aren’t complacent and comfortable, they’re passionate and seeking, and growing.
And we’ll rock the world together!!
Anyone want in?? I have spots for a couple more coaching clients!
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