Tag Archive | prospecting funnel

Four Ways To Get Great Client Testimonials

Online, it’s easy to pay to get a fancy website created that makes your company look like it’s super-professional and has done a lot of great work, but in reality, the design and layout, and even most of the content on a business website is just marketing.

It’s someone’s opinion of what the company WANTS to be, not necessarily what the company IS or how well it provides its services.

There are plenty of ways to position yourself as an expert online, and those are all very important, but there’s one piece of instant credibility that I, personally, lack on my own website and in my own documentation:

Testimonials from satisfied clients.

So, I’ve done some research today and am in the process of creating a “feedback form” that I will send off to clients each time a project has been completed and launched, or once every 3-6 months, whichever comes first.

The four things I’m following to (hopefully) get great testimonials are as follows:

#1: Ask For Feedback

Gramma used to say, “If it ain’t worth askin’ for, it ain’t worth gettin’!” and I’m going to take this advice to heart.  (love and miss you, Gramma)

#2: Find a middle ground between “too timid” and “too presumptuous”

When it comes to asking for feedback, it’s no good to ask wishy-washy, timid questions that get vague answers in return.  It’s also no good to presume that the client is going to write all positive things on that feedback form.

Ultimately, it’s best to ask solid questions and emotionally be able to handle the fact that sometimes the feedback won’t be “testimonial-worthy” and in fact will point out places that need improvement.

#3: Strike while the iron is HOT!

The best, and most natural time to get a testimonial from someone is when they’re actively telling you what they think of the project.  When you first show them the results of your work, and when your client is getting feedback from OTHERS about new results that you recently released.

It doesn’t matter if you’ve only been working with your client for a week. If they say something positive and testimonial-like, follow up by asking for their permission to use their words as part of your collection of testimonials from satisfied clients.

#4: Encourage your clients to sign up on LinkedIn

Testimonials posted on your website and in your marketing materials are a great idea, but having recommendations connected to your LinkedIn professional profile is much more powerful.

On your website or marketing materials, there’s very little to show the testimonials are from a real person.  On LinkedIn it’s easy to see just how linked in your clients are, and thus reflects how legitimate they are, too.

Do you have any more strategies and tips you think I should consider?  Love to hear from you!


If You’re Afraid To Be Authentic, Social Media Isn’t For You

The Internet is making things very interesting for people who like to try to control other people.

In specific, people and companies that want to control the opinions or written commentaries about them, or want to hide their membership list from others, or pretend they’ve got something so unique that everyone else in the world is waiting to steal it…

These people are having a lot of troubles embracing Social Media and Social Networking Read More…

Stretching Beyond Previous Comfort Zones

Today I did something I really never would have expected me to ever do.

I went for coffee with a prospect.

Now, you may think “don’t you have a business?” and yes, the answer is yes, I do. So then of course, the next natural question is, “how did you get clients if you didn’t go for coffee/meet them in person?”

Well, I didn’t have “clients” persay, I had “customers”. I sold some eBooks and some other affiliate things online, and had one paying hand-me-down client, but largely I built up social networks and influenced a decent downline in hobby topics, but I felt uncomfortable hawking other people’s affiliate stuff.  I have only recently switched to actually talking to other business owners about how I could help them handle their Social Media.

So, going for coffee was a bit of an anxiety creator in my world (will they judge my clothes? what about my wrinkles? or my frizzy hair? what about the people at the table next to us, will they be offended at our conversation about *gasp* MAKING MONEY at their local coffee shop?), but I was able to re-frame the thoughts easily enough because I’ve been practicing this “everything and everyone is awesome and I’m passionate about living during these times” vibe for a while now, and the meeting went really well!

I Look Forward To Landing My Next Client Gig!

Of course, I didn’t end up with a client… but I’ve been told that it takes 5-7 “touches” on a prospect to make a sale when it’s “right” (ie: not trying to force something on someone, just letting them ease into getting used to the idea) so I feel confident about this one long term.  I’m seeing them again next Saturday, and on Sunday the 27th as well, both for business functions related to their network marketing business.

I tell you, it was freeing to know how to be in the right vibe to feel comfortable telling them I wouldn’t be attending thinking about getting involved in their network marketing business, but I’m interested in learning more just the same, and I’d happily offer myself as an extra body to help lend social proof to the gathering.  I’m also going to offer to ask “seeded” questions if that would be helpful.  I’m actually looking forward to hearing their schpiel!!

More Prospecting Coming Up

Next up, on Wednesday I have a Meetup that I’m going to which is specifically for my industry focus. Meaning, I offer what the group is all about, and a lot of the people who are joining the group seem to be people who are looking to talk to people like me. I’ve already made some contacts using Twitter and LinkedIn and have been chatting back and forth with at least 2 people I know of who will also be at this Meetup, but who I haven’t met in person yet.

Every person I talk to helps me clarify my message, and today’s was no different. I actually had a bit of an epiphany on the way to the coffee shop about the kinds of clients I want to attract and how to succinctly communicate that to anyone who asks:

I want to work with people who have the leadership drive within them. They are willing to step forward and lead a “tribe”, and are willing to let the tribe gather itself by leading with purpose and passion and direction, and letting the followers follow, and giving great lavish attention to the followers who can best be described as “raving fans”, while largely turning attention away from those who kick up a fuss and complain. (this is not to say you shouldn’t resolve problems)

I’m WILLING to work with people who just want to get on board and figure stuff out as they go, but I’m LOOKING for people who know they WANT to earn residual income and WANT to build their business network and client base, and WANT to interact with their clients and customers on a more personal level.

And those people, I will work with for a long time, because those people aren’t complacent and comfortable, they’re passionate and seeking, and growing.

And we’ll rock the world together!!

Anyone want in?? I have spots for a couple more coaching clients!

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