One of my favorite bloggers and authors and “philosophers of our time” is Seth Godin. I’ve been following his material since Squidoo launched in 2006 or so.
In a recent blog post, he talks about what he calls the Confusing Logistics And Strategy Problem, which is a standard problem that people who think about the world differently face when talking about their ideas.
In short, what Seth says is the “problem” is that planning (social media) marketing strategy is a different job than implementing the (social media) strategy, and the gap between dreaming it up and actually getting it to work can sometimes be a rather large gap, with many details that need fine-tuning and troubleshooting.
And when the momentum of the planning slows down in that gap, the majority of people tend to gripe and complain, and sag their shoulders at how the strategy itself must be flawed and need adjustment.
Just about every great new project couples a brilliant strategy with impossible logistics that somehow get handled. – Seth Godin
Implementation Of Strategy Takes Patience
We’ve all got parts of our jobs that seem to be lead by a flash of inspiration, where we’re scrambling to keep up to the excellent flow of thoughts and ideas coursing through our heads, and parts where now that the inspiration has shown the way, some slogging has to be done to get to the next goalpost.
Implementation of a new and challenging Marketing strategy will no doubt be fraught with obstacles and challenges, but it will also be dotted with flashes of inspiration that get us past the immediate hurdles and down the road just a bit further again.
The question is… are you brave enough to weather the challenges and the insecurity of walking down the road that isn’t defined by the bootsteps of a million before you?
Do you BELIEVE enough to know that this challenging path is the right one for you and your company?
If so, I want to talk to you, because I’ve got the guts to push us through, and I want to work with people who have the tenacity to know we’ll get there in the end.
There’s a lot going on in the next little while.
I’m feeling anxious, so I’m going to take an hour … or however long it takes (usually less not more) for my fingers to be far too sore to continue to play… the acoustic guitar.
What do you do to relieve your anxiety and help you relax in order to get back into the flow?
I love my work.
I love that my work is largely to philosophize about other people’s businesses, and then report back with innovative ways to communicate how Social Media and Social Networking can turn into real business and real sales for someone’s every day business.
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